Advertising+Assignment

Like advertisers, politicians rely on TV advertising to essentially "sell" themselves—their beliefs, image, political agenda, and values—to voters during election time. Politicians know that frequently seen TV ads can have a powerful and persuasive influence on voters. As a result, many politicians devote large parts of their budgets to producing ads and airing them when their __[|target audience] __ is likely to be watching. Here are some questions to think about while you are analyzing the content.

Which candidate is this political ad promoting?

Who responsible for this ad?

Can you tell from the ad who the candidate's opponent is?

Who is the target audience?

What were some of the social issues then and now?

What are the key elements in the ad?

Who is the target audience? Do the ads appeal to human emotion?

Look at the artistry in filming, what is the director trying to accomplish?.

How does it differ from the ads of previous elections?

Is this ad negative or positive, who or what is it attacking?

What sounds are employed? Describe the narration, __[|music] __, and __[|sound effects] __.

What __[|persuasive techniques] __ are used? Examples of__[|persuasive techniques] __ include __[|emotional appeal] __, __[|product comparison] __, __[|slogan] __, and __[|security] __.

In your opinion, is this political ad effective? Why or why not?

Check the facts is this commercial accurate? What are the falsehoods?